Even though we are talking about advanced steps here, let’s first explain SEO.
Search Engine Optimization
SEO is actually a collection of rules for improving the ranking of websites on search engines. It is an excellent way of increasing the caliber of your website by making it, easier to locate, faster to load, and user-friendly.
You can also perceive it as a framework because it is not just some rules, but a complete process with different of tools and software.
It is very critical that you recognize that it is more than just “a little important” to optimize your website. The survival of your business solely depends on your ability to standout from the fierce competition. Studies has shown that the majority of online users will only be clicking on the top five websites that appear in the search results. In order to take the advantage and gain a lot of visitors, potential clients must find you within these top five positions.
Moreover, search engine optimization is not only good for rankings but for your website as well because it improves its performance and user experience. You should always keep in mind that users are loyal to the search engines results and this loyalty is easily transmuted to your brand.
Therefore, it is highly essential for you to secure the best possible position in search engines. So, let’s get to the advanced step-by-step SEO tutorial.
Step # 1 Enhance your website speed
The first impression of your website is very important.
The website visitors, readers, and customers make a quick judgment about your business. Having a faster loading time for your website is a great way to start off with providing an excellent user experience. This will also help to reduce your bounce rate. It is only understandable that users consider fast websites as reliable and professional. We are normally relating speed to confidence, trust, and high performance. On the other hand, a slow website is perceived as untrustworthy, insecure, and unsafe.
When it comes to user experience, there are often no second chances. A high bar is actually set by the internet in terms of website speed and we not only demand but also expect fast loading sites. We as consumer are expecting a great user experience irregardless of the device we are using whether it is a mobile phone, a tablet, or desktop. As more and more content are being consumed on mobile devices your load time is every more integral to your success. Just think about your own expectations whenever you are using the internet.
So, how you can actually improve it?
First of all, you should get to PageSpeed Insights of Google. In the blank space, you should enter a page from your website and we recommend you shouldn’t be putting the home page. You should enter a page that contains blog posts and is getting a lot of traffic.
Hit analyze and you will be able to identify the part where you can improve. There is just one flaw with this tool, it doesn’t analyze the actual loading speed but just the code. In order to actually determine the speed of your website, you can check out GTmetrix or Pingdom to display the speed . It will help you derive precise results and good load time to aim for is less than two seconds.
Step # 2 Setting up your Technical SEO
SEO is more or less like accounting because it is very complex and only someone with sufficient expertise can deal with it. Even though, search engines have gotten better at understanding information, indexing, and crawling, they are still far from being perfect.
If they are unable to figure out just what your website is all about, they won’t fuss over it but just move on. Focusing on your content is meaningless when your sites are not appearing or easy to be found. Good content must be supported by a likewise strong foundation of technical SEO.
Getting wrong SEO will not be better for your business so you must ensure that its technical aspects are efficient and relating to the product, service, or content that is on your website. However, if you wish to improve your technical SEO, you should focus on Indexation, Crawlability, and Performance.
You can simply do it by getting to your Search Console and looking at website errors. If there is none then you should actually take a deep breath that your website is functioning properly. Next, you should move on to the section of Crawl Errors.
It is quite normal to see a few errors but not hundreds. If you do see hundreds of errors, you should recognize that it’s more than important to fix them quickly. Ignoring the errors especially if it’s a lot will negatively affect your website’s rankings. One of the more negatively impacting error that you should fix immediately is a 500 error. A 500 error means that your web server is not accessible and your website cannot be viewed.
Tip # 3 Searching good keywords
You already have a topic in mind that you are going to write about and create a page but you don’t know the right keyword for it. It is quite a common issue and many seem to encounter it when they are worried about search engine optimization.
Actually, searching for keywords is not as hard as some think. You can easily get the best option using Google search itself.
When you are typing in the search, don’t complete the keyword and let the search engine do its job. There will be suggestions below that users have clicked on the most. You can get an idea using this. It is not only the cheapest but easiest as well because all it takes is a little time.
Another way of finding keywords is to use the Search Console and find untapped keywords. First of all, you should access your account and get to search analytics before sorting every result according to the position. Once you reach the position 15, these are usually the keywords present on the third or second page. You can easily optimize these keywords and bring them to the very first page.
The last way is to rely on SEMrush. We suggest you should try using it because it is a lot different from others as it doesn’t only suggest but shows the best ranked keywords of your competitors. This helps a lot in finding the best keywords which are available rather than simply using ineffective keywords. SEMrush is quite possiblely the most powerful SEO tool that has ever been created. They also have tuns of tutorials on their website that will take you from beginner to becoming a SEO expert.
How to add your keyword findings?
First, you are going to start with the title. Add the exact keyword as it appears in the keyword tool to your title. For example, if my keyword research tool shows “seo tips”. My title could be “7 great seo tips you must know”.
Secondly, add the same keyword match that’s in your title to your description.
Finally, add the same keyword match that’s in your title and description within the first two sentences of your body.
Tip # 4 Creating super effective content
Back in the day, you would actually be surprised to know that search engines would rank sites only for producing content. Whatever sites wrote was ranked on the first page and it produced sufficient results for them. But with the rising competition, it became important for search engines to make only the best results visible to the online users.
Simply put, Google doesn’t want to stain its reputation among those who rely on it whenever they are using the internet. That is why it makes sure that only some of the best sites are present at the top to entertain the users.
In order to create the content, there are some specific points that you should keep in mind. One of them is that you shouldn’t be writing about anything that is irrelevant to the topic. For instance, you shouldn’t be delivering uninformative content when you know that you can. It is not that difficult for Google to identify which website is writing for the sake of ranking and which one is writing for the visitors.
The second point is to write actionable and reliable content. You should stick to the idea and keep the information relevant with every statement meant to benefit every other visitor. There is a specific length that you have to follow to make your blog posts rank quickly and at the top.
It is almost 2,000 words minimum.
What matters is not the sheer number of blog posts that you are writing but the meaningfulness of what you are writing. With the correct density of keywords, you should create content that is fruitful for visitors.
Lastly, don’t forget to include info-graphics to your post. Articles with infographics has higher reader engagement and increase dwell time.
Tip # 5 On-Page SEO
The very first thing that you should be doing is all about publishing a page using a short URL. It has been shown by the results that pages with shorter URLs seem to get more clicks than ever. If you wish to test it yourself, check some of the top ranked sites, you will be able to analyze that they have shorter URLs compared to the ones which are ranked lower. It will tell you the effectiveness of having a shorter link for your page.
Moving on, you should keep it in mind to insert the keyword in the very first hundred words. Since Google will be ranking sites according to keywords, you ought to write it in your content as well because it will help you boost your rankings. If the keyword is not creating any flow in the first line, you should wait and try to adjust into the second or third line.
The very last step is to add outbound links as well. It plays an important role in ensuring that you are creating a thorough and informative blog that is directing visitors to other useful sites as well.
Brief recap, your url, title, description and content body all must contain the same keyword or keyword phrase.
Tip # 6 Link building
Link building is probably the most important aspect and what we recommend is using infographics.
Simple step, you will create a compelling infographic related to a niche and posting it on Pinterest with a link to your website. You should also write infographic in the image description, as bloggers a constantly searching for new infographics to add to their post.
What is the benefit of all this?
Each time your infographic is shared you get more backlinks and more backlinks increases your search rankings
It is just as rudimentary as that but you should keep it in mind that you should keep your content and website up-to-date. Search engine optimization is only effective when you are doing it correctly.
In conclusion, you don’t have to try to rank for every keyword related to your business. However, getting the number one spot in the search result will mean a world of difference for your for your bottom line.